It's Okay to Be Smart

How Habits are Formed

Season 5 Episode 34 | 5m 48s

Got a bad habit you just can’t seem to break? That’s because it’s literally wired into your brain. Every single thought, action, and feeling changes your brain. When repeated enough times, a habit is formed. This week we’ll talk about how an advertiser in the early 1900s got half of Americans to pick up a new behavior - and make it a habit we all know today.

Aired: 09/04/18

Rating: NR

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